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Is a trademark really necessary?

If you’re wondering if you need a trademark, the answer is yes and no. Your business will have very little chance at competing in its industry if there is nothing distinct about it. However, that doesn’t necessarily mean you must formally register a trademark. That depends on what it is that makes your company so […]

The Cost of Being Different

Is your company unique and distinguished from its peers? Hopefully. But if you use a symbol, word, image, design, phrase, or any combination of these, to illustrate how distinguished you are… there might be a price you’ll have to pay. Luckily, whether or not you buy trademark rights is entirely up to you: you’re not […]

What is a trademark anyways?

We’re not necessarily talking about Elvis’ trademark sideburns or Catherine Hepburn’s trademark voice, but that’s not too far from the path. They’re everywhere you look, and yet do you really know what they are? Trademarks are a strange animal and it’s necessary that you get to know them if you have business endeavors of any […]

What Your Trademark Can Do For You

So, we all know how important a trademark is. Every company must find a way to distinguish itself from every other company and it’s easy to do just that with a simple symbol, image, design, phrase, or word. But what if you were to take the next step and buy rights to such a trademark? […]

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